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Planet Oat
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Planet Oat

Art Director & Designer: Michelle Chiu and Jovon Griffith

Tools: Illustrator | After Effects | Procreate

OAT NO!
We got a problem.

Oat milk is a trend right now and people are not thinking about it being a long term sustainable alternative to dairy products.

 

Non-dairy competitors like almond, soy, and other nut milks seem to be the first choice within the non-dairy milk market. How can Planet Oat gain popularity against its competitors and survive in the long run?

OAT YES!
We got a solution!

Distribute Planet Oat milk as a milk option in public school to normalize it. We have to introduce oat milk to people at an early age (school-aged kids), so that "oat"vertime oat milk will be seen as a normal milk option, rather than something unfamiliar. 

Mascot

Designed a character that appeals to kids.

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Storytelling

Captain Astroat is hired by a cow on Planet Oat to save his cow friend, who has been abducted by humans for the cow’s milk. Captain Astroat bargain with the humans and they agree to trade oat milk in exchange for the cow’s friend.

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Short Animation

Small Milk Cartons

COPY: WHAT'S PLANET OAT? For us, Planet Oat is the place where the whole world revolves around oats. Oats pack a lot of punch, taste delicious, and are environmentally-friendly. Growing oats requires less water, less land, and is better for the climate!

Flavor: Original

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Flavor: Chocolate

PLANET OAT

Art Director & Designer: Michelle Chiu and Jovon Griffith

Tools: Illustrator | After Effects | Procreate

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