Planet Oat

Extra Gum

Campaign for Young Ones competition

Art Director & Designer: Michelle Chiu and Megan Butz

Tools: Illustrator | Photoshop | Procreate

Ask

How can consumers be reminded of gum's importance in their lives, encouraging them to consider it more actively and ultimately make a purchase?

Solution

There are two main reasons why people chew gum: Refreshment and Relaxation.

We decided to tackle the refreshment factor, while adding an element where conversation and laughter can naturally happen.

Halitosis Horror Stories

Using #HalitosisHorrorStories, people can share their funny halitosis stories around the world, relate to others who share the same experience, and feel not alone in the bad breath journey.

Packaging

The packaging designs are made to look like the tongue and teeth because that's where bad breath, or halitosis can originate from.

Flavor: Spearmint

Flavor: Polar Ice

Flavor: Classic Bubble Gum

Wrap up that stinky story

Our halitosis heroes' stories will be shared and wrapped up in our gum wrappers. Let's face it we all been there one way or another, so let's just laugh at ourselves for having a bad breath day - it's really no big deal.

Become a hero

Think your story is stink-worthy? Share them on our website, Instagram, and Twitter. Tag us @extragum and use #HalitosisHorrorStories for us to find you!